Facebook Engagement Rate Calculator & Free Page Audit
Paste any public Facebook Page link and get a free audit in about 20 seconds: engagement rate compared with Pages your size, how often the Page posts, which post types work best, the top posts and what to fix. Prefer to type in your own numbers? Use the engagement rate calculator below. No login.
Works with any public Facebook Page: facebook.com/name, m.facebook.com links, profile.php?id= links, or just the Page name. See a sample audit
Facebook engagement rate calculator
Know your numbers already? Type in your followers and the totals from your last few posts. The calculator works out the engagement rate per post and tells you how it compares with Pages your size.
Formula: (reactions + comments + shares) ÷ posts ÷ followers × 100. Use the same posts for every number, ideally your last 10.
What the Facebook audit checks
- Engagement rate: average reactions, comments and shares per post, divided by followers, compared with Pages of the same size.
- Posting rhythm: how many posts a week, and how long since the last one.
- Best post types: videos and Reels vs photos vs text and link posts, by average engagement.
- Top posts: the three recent posts that got the most engagement, with links.
- Best day: the day of the week posts do best, in your own time zone.
- What to fix: up to five plain-English tips based on the numbers.
How to read your Facebook score
The score out of 100 mixes five things: engagement compared with Pages your size (the biggest part), how often the Page posts, how recently it posted, the mix of post types and how steady results are from post to post. 80+ is excellent, 65–79 good, 45–64 average and below 45 needs work. When Facebook hides a number, that part is skipped rather than counted as zero.
What is a good engagement rate on Facebook?
Facebook Page engagement rates look small next to Instagram because only part of your followers see each post. As a rough guide, per post:
| Followers | Typical engagement rate |
|---|---|
| Under 10K | 0.5–2% |
| 10K–100K | 0.2–1% |
| 100K–1M | 0.08–0.4% |
| Over 1M | 0.03–0.15% |
These are rough public ranges, not exact rules: local businesses with a close community often beat them, and Pages that mostly share links often sit below.
How to improve a Facebook Page
- Post 3 to 5 times a week. Pages that go quiet get shown less, even to their own followers.
- Make more short videos and Reels. They are what Facebook shows most to people who don't follow you yet.
- Ask for comments. End posts with a simple question, and reply to every comment in the first hour.
- Make posts worth sharing. Tips, lists, local news and behind-the-scenes posts get shared; shares bring new people to the Page.
- Do more of what already works. Look at your top three posts and make the next ones in the same style.
Is it safe?
The audit only reads what is already public on the Page. You never enter a password, connect your Page or install anything, and the Page owner is not notified.
More on reading the numbers: Facebook engagement rate guide and free Facebook Page analytics. Also on Instagram? The free Instagram profile audit checks engagement, top posts and Reels the same way.
FAQ
Is the Facebook Page audit free?
Yes. You can check one new Page a day for free, with no login and no Facebook password. Sign up free to see every chart. A Page you already checked opens again any time.
What is a good engagement rate on Facebook?
For a Facebook Page, engagement rate per post is usually low because followers don't all see every post. As a rough guide: 0.5–2% is typical under 10K followers, 0.2–1% for 10K–100K, 0.08–0.4% for 100K–1M and 0.03–0.15% above 1M. Above the range is great; below it means posts aren't reaching or moving people.
How do you calculate engagement rate on Facebook?
Add up the reactions, comments and shares on your recent posts, divide by the number of posts to get the average per post, then divide that by your followers and multiply by 100. Example: 10 posts with 600 reactions, comments and shares in total on a Page with 5,000 followers is 60 ÷ 5,000 × 100 = 1.2%. The audit does this for you from the Page's public posts, and leaves out posts where Facebook hides a count instead of counting them as zero.
Is the Facebook engagement rate calculator free?
Yes. The calculator on this page is free with no limit and no login: type in your followers and the totals from your recent posts. The full Page audit is free for one new Page a day.
Can I audit a personal profile or a group?
No. The audit only reads public Facebook Pages (businesses, creators, brands, public figures). Personal profiles and private groups aren't public, so they can't be checked.
Do I need to log in or connect my Page?
No. You never enter a password or connect anything. The audit only uses what anyone can already see on the Page.
How fresh is the data?
A new Page is read live. The result is then saved for about a day, so opening it again is instant and shows the same numbers.
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